David Wighton
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The supermarket price war has gone from milk to mobiles. Asda is halving the cost of the flat-rate calls on its pay-as-you-go phones to 8p, undercutting Ikea, its cheapest rival. This comes as the traditional mobile operators are increasing charges. Next month, Vodafone is raising its minimum pay-as-you-go charge by a third to 20p. Should the operators be worried? Probably not. The low-rate services will mainly be attractive to very price-conscious shoppers who hunt around for the best deals. The big operators don't really want these anyway.
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