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FIAT has its eyes on technology developed by Jaguar and Land Rover and hopes to use it in Alfa Romeos and Maseratis.
Ford, which owns the two British marques, is in talks to sell them to Tata, the Indian conglomerate. Tata collaborates extensively with Fiat, with several joint ventures in India including vehicle and engine production, and a shared dealer network.
Sergio Marchionne, Fiat’s chief executive, told The Sunday Times last week he hoped Tata would be successful in acquiring Jaguar and Land Rover.
Marchionne said Fiat’s close association with Tata would make it possible to share Jaguar’s rear-wheel drive chassis platforms and Land Rover’s four-wheel drive systems. The first application would be a new flagship model for Alfa Romeo.
Fiat evaluated the two British premium car brands when Ford put them up for sale last year, but decided not to bid.
Marchionne said Fiat was open to expanding its relationship with Tata into Europe – where Tata sells cars in only a few countries – and that it would “look at the possibilities” for European distribution of the recently launched Tata Nano, which will sell for £1,225 in India.
The Fiat chief has presided over a remarkable turnround at Fiat. Last week he received the Car of the Year trophy for the new Fiat 500. He announced that production of this model, for which 140,000 orders have been received, will be increased from the planned volume of 120,000 a year to 190,000.
From the end of this year, the new Ford Ka will be built alongside the 500 at the Fiat plant in Tychy, Poland. Marchionne is adamant that although they will be the same technically, the 500 and Ka will present an entirely different image to the public.
The possibility of Tata sharing some of its newly acquired technology could answer analysts’ concerns about how it will handle Jaguar. Land Rover’s SUVs look a good fit with Tata’s existing range but the Indians have no experience with luxury saloons and sports cars.
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Mr Johnson, maybe you you should pay more attention when watching or reading the news - TATA is NOT a private equity group! TATA motors is part of the TATA group of companies.
Mark, Liverpool,
What has the government got to do with it? Well not much these days, governments are now impotent in the face of global acquisitions, but if our governmentâs stewardship of UK manufacturing hadnât been so incompetent, in contrast to our French, German, Italian, Japanese, et al competitors who have nurtured theirs, especially their car makers, poor old Jaguar/Land Rover (ex-Rover)! wouldnât be on their knees and about to be gobbled up by a foreign predator.
Howard, Amersham,
to DickW,
What has the government got to do with it? This is a deal between private companies. As far as I know, Britain is not USSR or China, the government does not contro companies.
Pierre, Reading, UK
DickW,
What does government have to do with this? Just like they did nothing when Ford bought JLR. Its just a commercial deal involving a sick company.
SP
sp, CA, USA/CA
Obviously no body reads or watches or listens to the news then, TATA which is a private equity group is taking Jaguar & Land Rover on not TATA MOTORS which is a different company.
Mr Johnson, Dorset,
I don't quite know how this Govt can keep quiet about this deal. Are they too ashamed to discuss it or do they really just not care. Either way, their attitude smacks of industrial treachery.
DickW, Aberdeenshire, Scotland