Ben Webster,Transport Correspondent
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Ryanair is facing prosecution and a substantial fine for repeatedly misleading passengers about the availability of its cheapest fares.
The airline has breached the Advertising Code seven times in the past two years and has failed to heed warnings by the Advertising Standards Authority.
The authority is publishing today its decision to refer Ryanair to the Office of Fair Trading, which has the power to take advertisers to court, where they can be fined or made subject to injunctions prohibiting them from repeating false claims. The authority said that it had no choice but to refer Ryanair to the OFT because the airline was refusing to cooperate and failing to provide evidence to support the claims that it was making.
Ryanair had advertised prices that did not include taxes and charges and had failed to make clear “significant restrictions that would exclude customers from taking advantage of an offer”, the authority found. The airline had also made misleading and denigratory comparisons with competitors.
Christopher Graham, the director-general of the authority, said: “It is very disappointing, but absolutely necessary, that we have had to take this course of action. The ASA has given Ryanair every opportunity to put its house in order.”
In January Ryanair refused to withdraw an advert of a woman dressed as a schoolgirl, despite the authority’s ruling that it breached advertising rules on social responsibility and decency. Ryanair accused the authority of censorship, saying that it was run by “unelected, self-appointed dimwits”.
The authority also upheld a complaint that Ryanair had published misleading information about the effect of aviation on climate change. A Ryanair spokesman said that ASA stood for “Absolutely Stupid Asses”.
Ryanair lost £20 million in February after closing its website to comply with an OFT ruling that it should advertise prices inclusive of taxes and charges.
The airline said after the latest ASA announcement that it would ask the OFT to investigate the authority’s “unfair procedures, bias and false judgments”.
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BA claims people get free flights with BA miles, even though they then have to pay massive fuel surcharges and taxes on top of the "free flight". They should look at the Airmiles scheme which appears to be run a more transparent scheme, where free means free (except the fact you have to spend to earn any mileage).
R, London,
Out of interest I went into Ryanairs new site and booked a cheap flight. It was exactly as advertised £5,00 (Actually 0 on the page and £4,99 on the drop down). Online check in and hand baggae which I do with BA and I could get London Belfast return for £10,00 pounds plus credit charge costs. Less than BA fuel charge and the £20.00 one airline I use charges just to book via internet. Whats the gripe? I have used Ryanair over 20 times. It is always 30-40 % cheaper even with luggage and golf equipment. Service good to adequate.
A side issue. Comfort reasonable. For me as a tall person the non reclining seat saves my knees and forcing the poor person in front to sit up right anyway. Fortunately most people are sympathetic even on 11 to 12 hour flights.
David, Oslo, Oslo
More bombast from flyanddare dot com. Truth is this outfit will always treat its customers with contempt. Not always cheap, but assuredly nasty.
Richard, Bexhill, UK
"..Advertising Standards Authority. The authority is publishing today its decision to refer Ryanair to the Office of Fair Trading..." This is baffling! Why have one 'Authority' which can only 'refer' to another? Surely to goodness, this is the most stupid of duplications? How much does the Advertising Standards Authority cost? Why keep them on? The country's unemployment figures must be protected by such aproliferation of Quangos! [Or are a lot of the people involved 'double-jobbing'?]
S. Barraclough, Huddersfield, W. Yorkshire
ASA as defined by the Ryaniar spokesman I also direct to Grant from Edinburgh!
Ryanair are always the first to criticise the goverment for raising taxes but the ammount they charge for checking in only 15KG of luggage is disgraceful, especially given that you pretty much find out at the last minute when reserving your tickets. I also recall a situation where I believed that I was allowed 20 KG of luggage (this was back in 2006) as was always the norm. Ryanair changed this to 15KG but did not inform me. I had to pay 25 pounds extra!
Ryanair's customer service is disgraceful. Flying to Poland, rarely do the stewardesses speak Polish. One time, there was an Italian stewardess who could not speak English very well and upon trying to ascertain what a POLISH traveller wanted exclaimed aloud "I wish I was in Italy where I could speak normally."
People travel Ryanair because they (like myslef) need to get around and not because they prefer Ryanair
Kris, Bristol,
Flybe continuously advertises fares that plain out don't exist.
Everybody involved with air travel, from governments on down, treat the public disgracefully. A multi-billion dollar industry, funded by us. Time to put our foot down.
(No, the rich and/or powerful do NOT suffer in the same way)
Mike Ball, norwich, UK
Grant from Edinburgh says "Everything is detailed on screen before you pay for the ticket, and taxes and charges are part of air travel - get used to it".
Of course they are part of air travel, but the whole point is that Ryanair advertises its prices as INCLUDING taxes and charges e.g. 99p special offers, but then adds other taxes and charges at the checkout. All of the 99p offers I have tried to obtain actually figure out more in the region of £50. £50 is not bad for a flight, but I would rather know the cost before I bothered pursuing the price all the way to the checkout.
Ryanair has some serious issues with transparency and tries to cover it up by creating a distraction and having a rant at the ASA. Ryanair should get its act together - it is in the SERVICE industry afterall.
Ceri-Ann , London, UK
Here here James from London. Everything is detailed on screen before you pay for the ticket, and taxes and charges are part of air travel - get used to it people!
Other companies have their own methods of attempting to extract money from you by applying 'add-ons' such as insurance and baggage charges, that unless you 'de-select' are applied to the cost of your purchase.
However, it really is quite simple: if you don't like Ryanair, don't use Ryanair. And if you do, don't moan!
Grant, Edinburgh,
Judging by its cabin crew, Ryanair is just a cowboy outfit. God alone knows what's going on on in the cockpit.
A shoddy, second-rate operation.
I won't ever fly them again.
Mick, London,
Ryanair should simple be banned from advertising in th uk ever again, thus putting a stop to all this.
MR W Jones, Liverpool, England
I agree that Ryanair is definitely cheaper than flying with any other airline and I use continuously. Still, I can't say that I haven't felt "cheated" when I select a flight and believe I will get away with paying 80 pounds for going to dublin and end up having to shell out more than twice that for a series of taxes and charges that come out of nowhere. In any case, most cheap airlines mislead us to a point, but Ryanair could at least include taxes on their quoted fares so the public can get a fair idea about them.
Keeley, Bristol,
I thoroughly agree; it is high time RyanAir stopped its deceiptful advertising and practices. Michael O'Leary really does seem to think he is above all laws and that everyone except him is stupid. The law needs now to be enforced on him and his fraudulent company.
Richard Sullivan, London, UK
Its about time Ryanair got taken to task for its horrendous policies, non-existent customer service, and treatment of humans.
I still don't get why people bother flying, in the end, it isn't cheaper and if anything goes wrong, it costs a fortune to remedy.
Matt, London,
Most airlines have done this type of price misleading at some stage. What OFT is doing is right. What you advertise is what you pay. No hidden extras.
JC, London,
I dont know what people are complaining about, dont use Ryanair if you dont want to, and it is still usually cheaper than any other option. Does the ASA think people are too stupid to understand when taxes are included and when they arent? and in response to Mike in Alicante, it isnt possible to hit 'pay' until the full price has been set out twice, taxes included. learn to read.
James, London,
Soon Ryanair must come clean.How can it make a profit with the high oil price and still offer these low fares it advertises?
stephen hulton, eure, france
Its unfortunate that due to scam artists like Ryanair other budget airlines have been forced to follow in their foot steps to some extent. All cut price airlines mislead the public to a degree but Ryanair are by far the worst culprits and are completely arrogant about it. The only rule of thumb is don't hit that 'pay' button on line until all the costs have been totalled.
Mike, Alicante, Spain